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Monogram logos or lettermarks are logos that consist of letters, usually brand initials. IBM, CNN, HP, HBO. They’re the initialisms of a few famous businesses with rather lengthy names.
An abstract mark is a specific type of pictorial logo. Instead of being a recognizable image—like an apple or a bird—it’s an abstract geometric form that represents your business.
Brand Mark Logo
Brand marks are logos that are made up of a graphic symbol or icon, one that (usually) represents a real-world object. We’re talking something simple and straightforward.
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The turnaround time for a logo from sales to completion is typically to 5 to 7 days, subject to my workload which will be discussed before any payments are made. Timescales are also dependent on response time, and any additional changes to designs.
Following the design phase, you will be presented with 3 logo options based upon agreed objectives. Once final payment has been made, you will own the copyright to the final agreed design.
That’s no problem at all.
When the first set of designs are presented to you I will explain why design decisions have been made. At this point you will have the opportunity to provide feedback and request modifications if required.
On completion of the logo design project, and once payment has been made, the copyright for the final agreed logo is automatically transferred to you. If needed I can also provide a copyright transfer document to give comfort that the copyright has been transferred.
Copyright protection means that the copyright holder of the work retains exclusive rights to print, display and distribute the design. This is what’s transferred to you, and means you can do anything you want with the logo. I only ask that I can include the logo in my portfolio as an example of work carried out.
Trademark registration on the other hand is something that will need to be carried out by a trademark attorney, or you can do it yourself through the government website. If this is something you plan to do I can refer you to a company that I frequently use and can recommend.
Trademarking the logo will allow you to add the ® symbol and it also provides legal protection to anything confusingly similar within the locations and categories you register the logo in. If this is something you plan to do, let me know so I can provide a variant with the ® in the final set of files to use once the registration has gone through.
If you want to learn a little more about the topic I have recorded an interview with a Trademark Attorney on Copyright & Trademark Law. It’s US focussed, and geared towards helping other designers, but still very useful for anyone wanting to understand more about topic.
Once your logo design is completed I will supply a comprehensive kit of files to allow the use of the logo across various mediums. Below is a summary of what I will provide:
CMYK version – Full colour printing is made up of only 4 colours: Cyan, Magenta, Yellow and Black. These 4 colours mix together to build up any images you can imagine. You will need this format when you require printed material that displays full colour images on the same page. Provided in Vector (Ai/PDF/EPS) format.
Pure black version – Like it says, this version is pure black version of your logo. This is ideal for black and white, or single colour documents. Provided in Vector (Ai/PDF/EPS) format.
Pure white knockout – Want to use your logo over a dark photo, or on a solid dark colour? A white version solves colour and visibility issues to give the best result. Provided in Vector (Ai/PDF/EPS) format.
RGB version – Unlike print colours, screen colours are made up of Red, Green and Blue, mixing the light of each colour to make up the full colour spectrum. Your logo will be provided as an optimised Jpeg file format, and transparent PNG, as well as SVG, which is a vector version for digital use.
Favicon – A 32 x 32 favicon of your logo will be created for use on your website.
Copyright Ownership – I will transfer copyright ownership of the final agreed logo.
A PDF User Guideline Document – A document explaining how to use the logo files.
With our Logo Design package, you would buy yourself a Logo Design you will love, with no hidden charges whatsoever. The total you pay is just the mentioned price for the corresponding package and nothing more than that.
We welcome your inputs on your Logo Design at all times and would create design concepts based on your ideas. We would come up with various alternative suggestions as well and you can choose the one that is the best for the image of your product or company. Our Logo Designers are experienced in gauging exactly what you want and are able to translate it into an attractive and professional Logo Design.
Hi This is Aarif Ansari and my team. Passion motivates me. I love everything about logos. The history of logo design and have a keen interest in the logo modernism movement and applying geometry to design.
We are a team of small group having creative thinkers and problem solvers dedicated to expanding the limits of what is possible by helping brands to achieve their goals.